The Extraordinary Women



The inspiration for The EXTRAordinary Women: Our goal is to provide a framework and forum for career growth, offering ways and resources to collaborate and cooperate (with confidence!) to create new and lasting connections and contribute in our community. (“I call these the 7 C’s.”  Founder Susan Sparkes)

Newest members:

  • Meghan Drover, Financial Security Advisor Newfoundland Financial Centre, St. John’s
  • Tina Olivero, Founder & Publisher, The Oil and Gas Magazine,
  • Jacqui Winter, Owner, HR Project Partners Inc.,
  • Susan Hollett, Women Presidents Organization, Chapter Chair St. John’s & President of Hollett and Sons Inc.
  • Deborah Osborne, VP Customs & Consulting, PF Collins
  • Judy Furlong-Mallard, President,  Modern Business Equipment
  • Jenn Doan, Producing Artistic Director, Persistence Theatre Company
  • Julie Gorman, Partner, Meridia Recruitment Solutions
  • Mandy Woodland, Mandy Woodland Law
  • Krista Hearn (HIP), Quality Care Hearing
  • Bonnie Scott, CPA, CA,  PwC | Senior Manager, Assurance
  • Krista Ryan, CPA, CA, PwC | Manager, Assurance
  • Laurie Short-Cahill, Sales & Marketing Manager, Fairfield Inn & Suites
  • Krista House Perry, Economic Development Coordinator, The Town of Conception Bay South
  • Lesley Wright, Owner of Edible Arrangements NL
  • Juliet O’Brien, Director, Human Resources and Corporate Affairs for Newfoundland Power
  • Judy Snow, Vice President, Bridge Communications Inc.
  • Tracy Gaudet, Optimized Insurance, Director, Operations
  • Samu Chitsike, Chartered Professional Accountant
  • Candace Moakler, Event Architect
  • Millicent Hicks, CFP/Wealth Advisor, Scotia Wealth Management, Scotia McLeod
  • Lynn Sullivan, Assistant Deputy Minister, Royalties and Benefits, Department of Natural Resources


Members are welcome to include their profiles in this section/this is a partial listing:

Susan Sparkes—Founder

Susan SparkesSince returning to  St. John’s, Susan has established Susan Sparkes and Associates to offer individual and corporate consulting services and workshops in customer service and business protocol/corporate image development, offering private consultations and group workshops

Programs are designed to guide and inspire career individuals and assist in executive presence/image and enhancing business and social confidence. Workshops and one-on-one programs include Business I.Q., Customer ServiceAbility, Networking, Leadership and Corporate Presence,

A firm belief in the power of transformation has always been instrumental in Susan’s career and led to establishing The EXTRAordinary Women as a forum to advance members’ career and professional goals. The Leadership Development Program eases the path to career advancement to executive and management roles and draws on the resources of successful women in Newfoundland and Labrador as mentors and trainers. Our facilitators share expertise, insights, and help individuals to update practical skills and the necessary knowledge needed to transition to new roles including governance, legal and fiduciary matters, and related topics to develop leadership confidence.

Please contact Susan to join TEW or for more information.

Clare Barry

Clare BarryClare Barry, Manager of Avalon Laser Health, offers a number of health and wellness services at the health centre from chiropractic treatment to physiotherapy, massage therapy, laser therapy and including thermography to show thermal changes within the body that may evolve into life-threatening diseases. Avalon Laser Health is in the Wedgewood Medical Centre.

Kathy Dwyer

Kathy DwyerKathy Dwyer of KCD Creative Services is a St. John’s website designer and freelance writer: “I work with businesses, organizations and self-employed professionals who may not have the time, interest or necessary skills to create a website or write web friendly content on their own… By offering a full slate of services that includes web design, web writing, and social media development, I can take my client from the idea stage to the launch of their new website and online campaign.”

Joanne Elton

Joanne Elton reports that she’s had the entrepreneurial spirit as long as she can remember. From 1980 to 95, while raising four children and attending Memorial University in the evening, Joanne owned and operated a licensed pre-school daycare. Today, she and her husband are partners in three businesses—Signs of the Times, Organic Products, and Elton’s Fighting Systems, which has provided children and adults with self-defense, Kenpo karate, and mixed martial arts training for over 25 years. They operate the businesses from home so they can help care for their 22-year-old son Douglas, who has Duchenne Muscular Dystrophy. Joanne has been a volunteer and or fundraiser for Muscular Dystrophy Canada for 17 years and other organizations including Rogers Cable and Easter Seals.

Joann Greeley

Red Seal Journeyman Electrician Joann Greeley made a career switch at age 34 from HR recruiter and customer service agent to follow her chosen path. Joann’s Joann Greeley achievements have made people stop and take a second look at the need and opportunities for women in the world of the trades—and the benefits. Joann is a “Tradeswoman” spokesperson for Journeyman™ —a Canadian Building Trades Unions initiative, which promotes national programs, supporting and mentoring women in the construction skilled trades.

Lynn Hammond

Lynn Hammond is an executive consultant with her company High Stakes Strategy & Communications in St. Lynn HammondJohn’s, NL. Lynn’s career experience includes senior roles in the public service including Director of Communications for government departments such as Municipal Affairs, Fire and Emergency Services, Education and Post-Secondary Education. She also held senior positions in the Communications Branch of Executive Council and the Office of the Premier. Through her career, she has earned the reputation of a “fixer,” often taking on some of governments most challenging communications activities.

Lynn is an active volunteer and is known for her role as Co-Chair of the NL Chapter of Equal Voice, a national muti-partisan organization that seeks to elect more women to all levels of public office. Lynn regularly provides political commentary for CBC television and radio.

Her work with High Stakes Strategy & Communications focuses on senior executive support for high profile companies and organizations. She is currently contracted 50% of the time as a strategic communications advisor with Anaconda Mining Inc., which operates a profitable gold mining operation on the Baie Verte Peninsula. To contact Lynn:


Joanne Elton and Sponsor Donna Imhoff of Simply Amish NL.

Donna Imhoff

Donna Imhoff is a member of TEW as well as a sponsor and the owner with husband Barry of Simply Amish. This is the province’s only Amish furniture store and the preferred NL retailer for discerning shoppers looking for wonderful furniture and accessories for home and office. Simply Amish also specialize in custom design pieces.

Brenda Kelleher-Flight

Brenda owns GDP Consulting Inc and focuses on making life easier for boards, business owners, and individuals. The full Brenda Kellehe-'Flightprofile of the company can be found at and see Brenda’s profile on the site also. GDP supports business growth, resolves conflict, and provides customized professional development. One-on-one coaching is available via Skype, face-to-face or telephone, and group services are provided via workshops or working sessions. Brenda has been very generous with her time and expertise with TEW behind the scenes. Thank you, Brenda!

Linda Hickey

Linda-HickeyLinda Hickey’s career rests on a solid background in not-for-profit and community-based organizations. She started her career in an administrative capacity, assisting women in small business/entrepreneurship leading to her current role as Project Coordinator/Financial Officer with Women Interested in Successful Employment. In 2012, Linda received the Queen’s Diamond Jubilee Medal for her leadership work in community economic development. She is currently enrolled in a leadership program for women at Coady Institute, St. Francis Xavier University, sponsored by the Canadian Women’s Foundation. Volunteer activities include Project Member, Women’s Economic Council Entrepreneurial Project, and Chair/Communications Officer, Lance Cove Beach Development Fund, and Advisory Member, Tourism Bell Island.

Kendra MacDonald

Kendra MacDonald is a partner in Deloitte’s St. John’s office and leads the Atlantic Enterprise Risk practice.

Kendra-MacDonaldKendra MacDonald of DeloitteAfter starting with Deloitte in Ottawa in 1993, Kendra took advantage of the Deloitte Global Development Program to transfer to Sydney, Australia, for three years in 1998, then spent nine months in Hong Kong. She returned to Montreal in 2002, departing again to take advantage of the chance to spend four months in Russia (Moscow). In 2010 and offered the opportunity to come to Atlantic Canada, Kendra chose St. John’s as the right fit to relocate her family. Kendra is now focused on assisting clients in the areas of governance, information technology, enterprise risk management, and internal audit. On a personal note, Kendra still enjoys seeing the world and has traveled extensively across Asia-Pacific and Europe. She climbed Mount Kilimanjaro in 2010 and spent 14+ weeks in Uralsk, Kazakhstan in 2011. Deloitte

Adrienne Mercer

Adrienne is an Associate in the St. John’s office of McInnes Cooper working in the areas of general Adrienne-Mercercorporate and business law, tax, and energy and natural resources. Adrienne regularly advises entrepreneurs, business owners, private corporations and other entities in connection with business structures, corporate reorganizations, purchase and sale transactions, income tax, corporate governance, and other matters. She has extensive experience negotiating and drafting contracts, shareholder, and other commercial agreements and has advised clients on various aspects of projects in the oil and gas, power generation and mining sectors. Adrienne has developed significant experience in the area of Aboriginal law, particularly on the negotiation and drafting of benefits agreements and Aboriginal business and partnership structures. Adrienne was called to the Newfoundland Bar in 2007. She is a member of the Canadian Bar Association and the Law Society of Newfoundland and Labrador and has completed the Canadian Institute of Chartered Accountants In-Depth Tax Course (1 and 2)


Edie Newton

Edie NewtonMs. Newton is a strategic and innovative executive with over 25 years of senior operational and fundraising management that ensures a mission-based approach to managing donor dollars and fiscal responsibility. Edie is the immediate Past President of AFP, Newfoundland & Labrador. Edie has worked tirelessly in health promotion, injury prevention, and road safety to improve the health & quality of life of people in her community. Her efforts have been recognized with a Serving Sister designation in the Order of St. John Ambulance; The Mel Osborne Fellowship and the International Citizen of the Year-with Kiwanis International -Eastern Canada & Caribbean; and numerous other civic awards including The City of Mississauga Award of Excellence.

Since joining the Children’s Wish Foundation in 2010, Edie has focused on building capacity with community supporters and referral sources to increase wish referral numbers and revenue streams to ensure every eligible child in NL is reached and that their most heartfelt wishes are granted.  Contact:

Dr. Laura Nurse

Dr. Laura Nurse is a Naturopathic Doctor specializing in treating Laura Nursedigestive health, women’s health, and hormonal health concerns using diet, lifestyle, and natural medicines. With 10 years of education in business and naturopathic medicine, her mission is to help her patients understand and care for their bodies so that they can take responsibility for their health and can get back to enjoying their lives. When not consulting with patients in the clinic, she educates audiences about natural health via her blog and dedicated online wellness programs. Contact:

Norma Reid

Norma-ReidThrough her company, (Move Seniors Lovingly) member Norma Reid helps seniors take the stress out of downsizing from their home to a smaller home, retirement residence, or assisted living. She can assist families in the disposal of client’s belongings or in readying a home for market and works with estate lawyers, bankers, and real estate agents in helping senior clients in the transition to a senior residence and also speaks to groups on this topic. As well, Norma is a professional organizer & owner of Organize for Harmony. Using many of the same talents, she can assist in organizing any facet of home or office. Norma can also prepare a house for renters: purchasing furniture, household supplies, and art work. Contact: 709-242-2222 or 709-699-1730. Email: Facebook:


Holly Rideout

Holly RideoutAward winning realtor Holly Rideout has worked for the past 7 years in the real estate business in NL and Labrador, including the last two as a broker and owner of Rideout Realty. Her career has spanned 18 years in the travel industry as agent, partner, and manager, including visits to over 25 countries and writing numerous articles on her travels. Rideout Reality is a boutique agency with 3 employees that specializes in St. John’s and the surrounding marketplace and Holly credits its success to great R and R—repeat and referral business. Holly has also acted as a lobbyist on a political action committee of the Canadian Real Estate Association in Ottawa. Contact: Email—  Call—709-687-3892

Andrea Rowe

Andrea Rowe is the co-founder of Atmosphere Landscape Construction and Airo Landscape Design. Andrea has been designing and working directly within the Andrea Roweconstruction industry and building landscapes since 2006. She thrives when working closely with the construction team and the client to ensure everything flows seamlessly—from the design concept through to construction. With a background in landscape architecture combined with a degree in linguistics and mathematics, Andrea prides her ability to analyze spaces using the language of design. She is committed to creating both beautiful and engaging residential and commercial gardens that stand the test of time. Contact 709-730-5165. Email


Kim Sparkes

Kim Kim-SparkesSparkes is the owner of the hot pink shop, Whink, on Duckworth Street. “Kim grew up in an entrepreneurial family and although becoming a store owner at 23 wasn’t something she’d set out to do—she says, after two years, it seems like the most natural fit. Kim hopes to become an innovative leader in retail in the province and loves expressing her creativity (she is a trained graphic designer) through buying interesting, unique and spectacular things for Whink.”


Erin Squarey

Erin Squarey, Audiologist and owner of Parrott’s Hearing Clinic, graduated with her Masters of Science in Audiology from Dalhousie University in 2002 and completed herErin Squarey Doctoral Degree in Audiology from Salus University in June 2008. Erin is a registered audiologist with CASLPA (Canadian Association of Speech Language Pathologists and Audiologists) and NLCHP (Newfoundland and Labrador Council of Health Professionals). Erin brings with her a wealth of experience – she has worked in a large university-affiliated hospital, in private practice and for a major international hearing aid manufacturer. She has experience testing, diagnosing, fitting, fine-tuning and rehabilitating people of all ages and with hearing loss of all degrees.

Erin has attended and presented at numerous international conferences and has gained extensive training in hearing aids which allows her to be seen as a hearing aid specialist by her peers. Erin, a native of Corner Brook, was honoured when Dr. Parrott asked if she would consider moving back to Newfoundland to take care of her patients. “Despite all my great experiences as an audiologist, taking over Parrott’s Hearing Clinic has been the most rewarding and exciting.”

Alison Stoodley

Alison Stoodley is owner/operator of Social Media Management (SMM), a digital marketing company that provides social media and email marketing strategies, company social media Alison-Stoodleypolicies, campaign management and consulting. SMM is perhaps best known for creating industry specific, hands-on workshops that empower the participant to use social media and email marketing tools immediately. An English major at Memorial University, Alison coupled that distinction with an entrepreneurial history and now helps her clients embark on the journey towards emerging digital marketing platforms. “Facebook, Twitter, LinkedIn and blogging are proving themselves to be invaluable marketing tools for all sized businesses as we move rapidly towards a more consumer-driven marketing environment.”

Jennifer Trask

“With a mission to help one million people to live their passions in the next decade, Jennifer helps Jennifer-Traskself-help coaches create extraordinary branding and marketing strategies to build their dream businesses and change the world. As a speaker, workshop leader and coach, Jennifer utilizes her continual transformation, learning and experiences in business and in life as a cornerstone for teaching others. Jennifer holds an MBA in International Business, a Bachelor of Commerce in Marketing, and is currently building her dream global business from her home in St. John’s.”

Gerlinde Van Driel

Gerlinde-Van-DrielGerlinde Van Driel, QC, is a partner at the law firm Rose Van Driel Scott. Many thanks to Gerlinde for all her help to date with TEW.



Anne Whelan

Anne Whelan is the President & CEO of Caregivers Inc. and Bren-Kir Industries, yet also active in Anne-Whelanthe community and President of the Placentia Chamber of Commerce. Anne spent the first half of her career primarily in the not-for-profit sector, where she had the opportunity to meet and work with people who worked hard for their communities. “We were able to do meaningful work in employment and rural development. Highlights include co-leading a partnership with the Irish government to provide international work experience for young people, developing and coordinating community-based training for displaced fisher people and working with the Cabot 500 Corporation to commemorate the European arrival in North America.” Anne returned to Memorial University full time to complete her MBA and on graduation joined the family business and, over time, has grown the business to a major (575 employee) community health service. Anne is very busy with her various commitments but has taken the time and been instrumental in helping TEW grow.